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Seller's Guide

Your home is your most valuable asset. Our mission is to go above and beyond to sell your home quickly and for top dollar. From getting your home ready to impress potential buyers to developing a pricing strategy and creating marketing materials that make your listing irresistible, we take care of everything for you. We make every step of the process as smooth as possible.

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Accurate Pricing

The first and most important step in selling a home is pricing it right from the start, based on data analysis and understanding the nuances of each unique neighborhood. From the comps and local amenities to factors such as a busy street or a new commercial development being built, every detail matters and affects property value. We help you find that sweet spot - the best possible price that secures a sale in the shortest amount of time and gets you the top dollar.

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Pre-Market Prep

Staging - Showing a home full potential via staging can help it sell 2x faster and for up to 10% more, therefore staging for vacant homes or staging consultation for occupied homes are included.

Cleaning - Our expert team will shine all rooms and surfaces to get your home ready for listing photos.

Floorplans - A licensed appraiser verifies specs and square footage for better comps and more accurate pricing. County record data is not always correct.

Photography - We take compelling high-definition photos that grab attention and drive buyers to your home.

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Smart Marketing

Marketing Materials - Our in-house PorchLight advertising team produces custom brochures, flyers, and signage, as well as email and digital components and shareable social media graphics.

Online Exposure - You will receive your own page with your listing on our website along with a virtual tour. Via third-party syndication, we are then able to reach buyers on all online sites such as Zillow, Realtor, Trulia, and others.

Open Houses - Throughout our unique collaborative approach, we want to maximize the number of listings that are held open each week for even further exposure to your home.

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Global Reach

While are proud to be associated with a local brokerage, not all buyers are local. We are proud members of Leading Real Estate Companies of the World. This expands our reach to the global levels, so your listing is promoted to over 565 affiliated real estate websites in 70+ countries.

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